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Helpful information about marketing in ecommerce.
In online retail, user experience and usability are essential to create an optimal shopping experience. A good UX design is crucial for this. We show you what is important when designing your online shop - using online shops based on Shopware 6.
Consumer insights enable you to know and understand the needs of your customers. They help you increase your sales and improve the customer journey.
Black Friday marks the critical part of the year for online businesses. So that you can prepare as effectively as possible in the weeks leading up to it, our technology partner xentral gives you the most important tips for a successful peak season i...
Achieving a good ecommerce conversion rate is essential for businesses. Our technology partner Mollie gives you tips on how to improve conversion rates in your particular ecommerce industry.
Live shopping is one of the biggest current trends in online retail. Find out why this type of selling is so popular right now, where the trend comes from, for which industries the topic is suitable and get expert tips for your own implementation.
When the weather is perfect for a BBQ or afternoon at the beach, online shopping isn't exactly at the top of everyone's list. In this article we share how you can make the most of the summer slump.
More sales, more traffic - and that for free? Find out how you can generate more visibility for your online shop with free product listings on the Google Shopping tab.
In this guest article, Shopware technology partner CleverReach® explains how your customers will fall in love with your very special newsletter campaign on Valentine’s Day.
How do you achieve your initial sales quickly? And how do you manage to anchor your brand long-term in your customers’ memories? We have 10 tips for you - so that nothing can stand in the way of your first successes in ecommerce!
Product descriptions are essential when it comes to your online store. We have put together useful tips for you so that you can convince a lot of customers with your product descriptions.
Your online shop is up and running, but you don’t have any customers yet? Our partner agency mitho® outlines some fundamental ways to direct traffic to your online shop and get conversions.
Generation Z is turning shopping on its head and presenting retailers with major challenges. It is the first generation to have grown up entirely in the digital age with its infinite possibilities, and has the power to redefine consumer behaviour.
Even in despite all the marketing activities, email campaigns, SEO measures and social media posts, if there is no turnover in the online shop, it is worthwhile to take a closer look at conversion optimisation.
With some minor adjustments to your shop, you can easily reduce shopping cart abandonment and increase your conversion rate.
Why are customers so prone to making purchases from smartphones and tablets? The reasons are deep-rooted in our biology.
The combination of email marketing and shop software makes perfect sense, because both systems gain from each other. Learn more about the general benefits and especially how to connect Inxmail to Shopware via plugin.
What share of your marketing expenses do you want to allocate to which customers? Our partner uptain answers this question using the Customer Lifetime Value (CLV). Find out more!
Learn all about the Instagram Shopping features and how you can promote your products with the social plattform.
Consumer Behaviouralist Ken Hughes shares his take on artificial intelligence and the differences between Millennials and Generation Z.
Clear, structured, reader-friendly - these are Pillar Pages. And best of all, they help you achieve a particularly high Google ranking.
Progressive web apps are a current buzzword and an absolute trend topic in eCommerce. Learn more about PWAs and how you can use them.
Social shopping is one of the leading trends in eCommerce, where Instagram is the focus due to its rapid growth and visual orientation.
Selecting the right payment method to offer in your shop means the difference between converting interested customers or losing on a wealth of potential sales.
Learn how to get your customers happy with your eMail-marketing during the Christmas season.
Our eCommerce Marketing Calendar provides you with the perfect marketing companion throughout the year. Get an overview of upcoming events that could be relevant for your shop along with a handy content calendar for staying ahead of the competition.
