Kühl-Konzept: A thriving enterprise in climate control technology
Nestled in the heart of climate innovation, Kühl-Konzept GmbH & Co. KG, the powerhouse behind the Klima24-Direkt online storefront, embarked on its journey in 2006 from Bückeburg, Lower Saxony. With a keen focus on refrigeration, air conditioning, heat pump, and ventilation technologies, Kühl-Konzept has charted a path of remarkable expansion and industry leadership. The company's trajectory of growth was marked by significant milestones, starting with the erection of a state-of-the-art company facility in 2012. This initial expansion set the stage for further developments, including the establishment of a new branch along with an office and a hall in Porta Westfalica. The year 2018 heralded a strategic relocation of the company's headquarters to Porta Westfalica, accompanied by the acquisition of a sprawling estate destined for a modern office, a vast factory, and a comprehensive storage facility. By 2020, Kühl-Konzept broadened its expertise with the launch of a dedicated control panel manufacturing division. Presently, Kühl-Konzept stands as a beacon of innovation and growth in the climate technology sector, boasting a dedicated team of 30 professionals and recording an annual growth rate of 10 to 20%.
The transition challenge
The most challenging obstacle for Kühl-Konzept lay in navigating its intricate business model. The task of designing an air conditioning system is inherently complex, demanding a meticulous consideration of both architectural constraints and the unique desires of each customer. Compounding this complexity, legal stipulations fluctuate across different federal states, introducing another layer of complexity to their operations. Further complicating matters, an EU regulation stipulates that the sale of air conditioning units is contingent upon their installation, or at the very least, an inspection by a certified specialist, ensuring compliance with high standards of safety and efficiency.
Launching Klima24-Direkt powered by Shopware 6
In a strategic move to simplify its intricate business landscape, Kühl-Konzept joined forces with the Shopware agency burgdigital to craft Klima24-Direkt, a bespoke configurator portal. Built upon the robust Shopware Evolve platform, this innovative online shop boasts a unique air conditioning configurator. This feature, realized through an exclusive Shopware plugin, empowers customers to curate air conditioning solutions perfectly aligned with their individual requirements. The configurator's sophisticated mechanism leverages product attributes that customers themselves input, ensuring a highly personalized shopping experience.
Seamless integration of Online shopping and custom configuration with Klima24-Direkt
Klima24-Direkt emerges as a pioneering solution, crafted to empower customers in the personalization of their air conditioning systems, complete with all necessary accessories. Embarking on the journey to a bespoke air conditioning solution, customers engage in a guided series of inquiries. The process begins with the collection of the customer's postal code, a critical step to determine the logistical distance from Kühl-Konzept's main facility to the proposed installation site.
The customization journey delves deeper, requiring inputs about the air conditioning system's specifics. This encompasses the total number of rooms to be serviced, each room's dimensions, and the customer's air conditioning type preference. To facilitate an informed and hassle-free response process, strategic guidance is provided at each step. Completing this inquiry unlocks access to expert recommendations tailored to the customer's needs. Upon opting to proceed with a purchase, a careful planned appointment is set for the system's delivery and installation, marking the culmination of a streamlined, customer-centric shopping experience.
Klima24-Direkt: Addressing customer preferences while boosting efficiency
Klima24-Direkt, crafted with the cutting-edge technology of Shopware 6, has garnered acclaim from its intended market. The platform's innovative configurator tool empowers users to tailor their air conditioning solutions independently, bypassing the need for direct interaction with the company. This feature offers not only the convenience of receiving an instant comprehensive quote but also the ability to effortlessly schedule delivery and installation services. Such advancements not only elevate the consumer experience but also streamline company operations, leading to significant savings in resources and an uptick in sales figures.
Encouraged by this triumph, Kühl-Konzept is on the verge of introducing an additional bespoke solution aimed at simplifying the configuration of air conditioning units. Furthermore, the company is set to revolutionize the quotation process, allowing for direct transactions through the ecommerce interface, marking a significant leap towards operational excellence and customer satisfaction.
