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your potential
Enjoy the freedom to adjust your business to your needs whenever you want. B2C, D2C, B2B: When it comes to your idea, the sky’s the limit.
Reduce your total cost of ownership with a platform that grows with you — now and in the future. Simple. Flexible. Intuitive.
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Endless flexibility with out-of-the-box simplicity
Thanks to our headless architecture and API-first approach, you can tailor your best-of-breed environment to your needs, choosing and combining the functions you want.
Find out more about headless commerceOr leverage out-of-the box capabilities
Content management system
Product information management
Order management system
Channel management
One platform for multiple business models
Thanks to its highly flexible design, Shopware can be tailored to meet the complex requirements of any business model — B2B, B2C, or D2C.
Endless customization and expandability
It’s easier than ever to combine and integrate functions and extensions. Open commerce opens the door to a global network of experts, letting you easily and quickly implement your vision. Make your dream a reality and perfect your business with no limits, lock-ins, or wasted time.
Own your customer
"Maintain an overview of and access to your most important asset — your customer data — at all times. Receive exciting insights to continuously improve the shopping experience."
Highest flexibility
Scale your online project with maximum flexibility and grow your business seamlessly across all touchpoints and channels.
Learn more about omnichannel commerce
Multi catalogs
Create special product catalogs tailored to your target groups.
Multi language
Go global by making your online store available in your customer’s native language.
Multi storefronts
Effortlessly and centrally operate a variety of storefronts in one environment.
Multi inventory
Manage multiple warehouses and inventories for quicker deliveries.
Multi channels
Increase your reach and take your products straight to your customers in any sales channel.
Multi pricing
Configure product prices based on your customer groups or marketing strategy.
Multi currency
Improve the shopping experience by letting your customers pay in their local currency.
Multi shipping
Choose your shipping service providers based on customer expectations.
Multi payment
Offering the right payment methods is essential for successful ecommerce. That’s why we give you the freedom of choice: Choose your preferred payment methods from an open ecosystem and take ownership of your checkout process. Expand your business in no time and discover new markets with global payment solutions, e.g., PayPal and others.
Automation & AI
Make your commerce flow
Let your ecommerce platform work for you. Thanks to our powerful features and automation processes, manual tasks are a thing of the past. Quickly and simply implement complex business models so you can focus on what really matters.
AI Copilot
AI-generated content for Shopping Experiences
AI export assistant
See all AI Copilot features
Flow Builder
Flow Builder is all about you and your needs. Simplify and automate even the most complex business processes without writing a single line of code.
Flow preview
Choose different Flow Builder templates and use Flow Builder preview to ensure that everything runs smoothly or to schedule actions, like sending emails, with delayed flows.
Delayed flows
Say goodbye to predefined or restrictive business processes. Design and adjust your workflows to suit your needs.
Rule Builder
No limits. Guaranteed. With Rule Builder, we’re breaking boundaries and freeing you to design the business model that best suits your needs — without changing your processes to fit the software. Create flexible rules to customize your prices, shipping costs, or content.
Learn more about Rule Builder
No programming necessary (no-code approach)- Intuitive rule definition
- Easy to use thanks to the preview function
Dynamic Access
Create unique customer journeys. In B2B, you can decide which products customers can see, or use Dynamic Access to automatically display personalized content to your target customer group.
Subscriptions
Improve customer retention by allowing customers to automatically reorder products. Shopware lets you define conditions for subscriptions.
Returns management
Manually manage customer returns directly in your Admin area. Plus, you can offer a self-service portal where customers can intuitively manage returns in their accounts.
Next-level CX
Build the exceptional
People crave inspiration, uniqueness, and a sense of belonging. At Shopware, we make it easy to raise the ecommerce bar and offer your customers the experience they deserve.
Content & commerce
Let your content speak for itself! Make your storefront a stage to shine a spotlight on your products and your brand. Whether they’re in B2C or B2B, purchasing decisions are always emotional. That’s why it’s essential to establish a connection with your target group by merging content and commerce.
Our brand experiences have made us a pioneer of ecommerce storytelling. And, naturally, we look forward to sharing this expertise with you.
Create unique brand experiences
Advanced Search
Personalize the customer journey based on the customer’s search queries. With its maximum reactivity, Advanced Search guarantees a better user experience — even with large data volumes.
Premium themes
Little effort, big effect: Renew the design of your online store. Choose between our modern premium themes and customize the design as you like.
Custom products
Whether individual text, favorite font or color: With Custom Products you can offer your customers tailor-made products. Define the selection interface according to the product and the opportunities: from checkboxes and text fields to a detailed step-by-step mode.
Digital Sales Rooms
"Digital Sales Rooms is an innovative expansion of your sales channels: Host live video events directly in your online store with no additional tools. Digital Sales Rooms lets you shine a unique spotlight on your products and impress your customers. It’s the perfect way to establish a sustainable, personal connection to your brand."
Host exclusive events for VIP customers (and customer groups), including personal consultations, or open it up to the public.
Learn more about Digital Sales RoomsFoundation first!
Get the best solution for your business
Whether SaaS, PaaS, or self-hosted –
choosing the right solution to support your individual business needs is crucial.
Not always, but in most cases, Shopware Cloud offers you profound benefits to secure your success in ecommerce – now and in future. Why? Because with Shopware SaaS (software as a service) and Shopware PaaS (platform as a service) you’re free to focus on your core business while we take care of the hosting. You get everything you need to build your online store with maximum efficiency and start scaling from day one.
What about Shopware self-hosted ? This is the right solution for your business if you have an expert developer team by your side and you need full control over your chosen IT infrastructure.
SaaS
- Automatic software updates
- Carefree hosting and infrastructure maintenance
- Full control over your resources
- Scaling mechanism and full expandability
PaaS
- All benefits from Shopware SaaS, as well as:
- Maximum customizability
- Performance monitoring
- Dev tools to test and create efficient processes
Self-hosted
- Hosted on your own server or your chosen hosting provider
- Extensive customization options
- Custom programming possible
- Local storage of data
Shopware SaaS comes at the same price as self-hosted . Because Shopware PaaS is tailored to your specific needs, we offer individualized pricing for PaaS. Please contact us for further information.
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More about Shopware CloudHigh Performance
Make it better, faster with Shopware
Build the exceptional and take your business to the next level. With our leading open commerce platform, we combine performance with flexibility, and the highest level of security.
Independence is key. Your data belongs to you, so you can run your business as you see fit.
That’s why your access to the source code ensures that your data is truly yours. No lock-ins, no compromises, no limits. Your freedom to grow. Own your data to own your future. It's that simple.
Take your business to the next level. Scale up and take the lead.
No matter what your business model is – B2C or B2B, physical or digital products – create and automate your business operations intuitively, without writing code.
Exceed the expectations of your customers.
Integrate content and commerce seamlessly to create a powerful brand experience. Turn casual customers into true fans of your business by playing at the edge of innovation.
Highest service and support
Always by your side
Our goal is for your online store project with Shopware to run as smoothly and be as successful as possible. That’s why, as a manufacturer, we’re behind you 100%.
Support
From onboarding and migration support to individual consultations and workshops — we help you every step of the way with our knowledge and expertise. We’re there for you 24/7 — with no third parties. Guaranteed.
- Personal account manager
- Individual customer support, incl. developer support
- Public product roadmap for full transparency
We’re here for you
Your vision is what drives us. Behind the scenes at Shopware, there’s a team of people who want to pave the way for your success. Tell us how we can help.
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Social commerce
Wherever your customers are, that’s where you want to be. Sell your products on platforms such as Instagram, Facebook, and Pinterest to increase sales and brand awareness.