FLIESENsale: Exceptional tile quality at unbeatable prices
Nord-Süd GmbH proudly operates the FLIESENsale brand, a leading online destination for a comprehensive selection of tiles and floor coverings. This platform not only offers information but also inspires with its diverse range of products designed to meet various needs and aesthetic desires. For those who appreciate the tangible aspects of shopping, FLIESENsale extends an invitation to its physical stores. With branches located in Bremen, Dortmund, Mülheim, and Vlotho, the company ensures customers across Germany have access to superior tile quality and exclusive deals.
The transition challenge
In the intricate world of ecommerce, selling tiles online presents unique challenges. Often, customers might not fully understand the materials or accurately determine their desires, leading to the selection of unsuitable products. Such missteps frequently result in orders that don't meet expectations—whether it's a mismatch in color or dissatisfaction with the texture. This situation escalates into a significant volume of returns. In the tile industry, returns are not just a logistical hassle; they pose a substantial financial burden, directly impacting FLIESENsale's economic stability. To mitigate these risks, the company strategically narrowed its online product assortment.
A further challenge was bridging the gap between digital discovery and physical availability. FLIESENsale found that their potential customers were often unaware of the physical store offerings while browsing online. In an attempt to bridge this digital-physical divide, FLIESENsale ventured into ecommerce with Magento. However, the manual upkeep of this system led to outdated online listings, contributing to a cycle of incorrect orders, elevated return rates, and considerable losses in marketing efficiency. Compounded by a lack of integration with the company’s operational workflows, this setup hampered the seamless automation of order processes, underscoring the need for a more sophisticated solution.
Shopware 6: Elevating FLIESENsale's online presence
In an ambitious move to forge a cutting-edge ecommerce strategy and dramatically reduce return rates, FLIESENsale partnered with burgdigital. Their mission: to craft a state-of-the-art online shopping experience that seamlessly integrates with FLIESENsale's brick-and-mortar stores. Leveraging the robust capabilities of Shopware 6 and interfacing with the innovative cloud-based ERP system, Microsoft Dynamics 365, they engineered a system where product data and shipping details flow effortlessly into the shop, while orders are efficiently synced back for automated processing.
Tailored design and strategic Performance Marketing
The transformation didn't stop at the backend. The frontend received a comprehensive makeover aimed at fostering customer trust and elevating the shopping experience. Through the introduction of a sophisticated new theme and the integration of engaging content elements across product pages and landing pages, the agency not only informed and captivated visitors but also boosted the shop's search engine rankings. Additionally, the integration of strategic sales channels within Shopware automates product listings across pivotal company communication platforms, including Pinterest, Facebook, and Google Shopping, ensuring a broad and effective digital footprint. Complementing these efforts, a bespoke newsletter system was seamlessly woven into the online shop to nurture and deepen customer relationships.
FLIESENsale: A successful platform upgrade with Shopware 6
FLIESENsale's strategic deployment of Shopware 6 heralded a new era for its digital storefront, perfectly complementing its brick-and-mortar presence. This transition from Magento to a Shopware 6-powered platform, integrated seamlessly with the company's advanced ERP system, marks a significant leap forward. It guarantees product data accuracy and streamlines order processing, significantly minimizing return rates while enhancing operational efficiency. The platform's revamped frontend has not only elevated the user experience but also secured a superior position in search engine rankings, driving an uptick in product inquiries. This smooth and efficient online sales channel has been instrumental in sustaining and augmenting revenues, particularly crucial during the challenging times of the pandemic.
