Global E | How to
Omnichannel Commerce

Sell more. Sell better. Anytime, anywhere. Effortless!

Omnichannel commerce puts people at the heart of every process. It’s a seamless shopping experience: Customers can begin the purchase process on one channel and end it on another. Every sales and communication channel interacts smoothly with the others, removing potential breaks or constraints in the customer journey and leaving only an exceptional customer experience.

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Consistent customer experience

Ensure an uncompromisingly good customer experience across all channels.

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Complete overview of all your data

Monitor your customer, product, and stock data as a whole instead of per channel so that you can introduce more effective measures.

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Targeted communication

Specifically direct your offers and campaigns at selected customer groups and check their success in as much detail as you need.

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How to be successful in omnichannel commerce

Download the free ebook now – learn from experts and get valuable tips for your business.

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Rediscover ecommerce and achieve unimaginable success

By linking all your channels, you can utilize the full potential of your business and increase your revenue. The seamless connection means customers can easily switch between channels, so abandoned purchases are a thing of the past.

A dashboard interface for managing sales channels in an online shop. The left sidebar lists options like "Online Shop", "POS" and "Voice" with a user profile labeled "International Sales." On the right, a panel for adding sales channels. Above the panel, there are icons for various platforms like Google Shopping, Amazon, eBay, and Instagram.

All in all, omnichannel commerce offers numerous benefits for both you and your customers:

  • Pooled customer data to improve your understanding of customers’ wants and needs

  • Synchronized stock, product and customer data for all channels

  • Individual and targeted marketing measures and offers

  • Track and analyze advertising measures across multiple channels in order to measure effectivity and implement improvements

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  • Increase customer loyalty and satisfaction through personalized, seamless shopping experiences on all channels

  • Increase revenue through cross-selling and a lower number of purchases broken off

  • Increase market recognition thanks to your presence on multiple channels

  • Customers can complete purchases in their preferred way, online or offline

  • Simplify returns, exchanges and support through availability on multiple channels

The advanced omnichannel commerce software

With Shopware and its flexible open commerce platform, you can effortlessly link the most suitable sales and communication channels for your business. This allows you to further your reach, optimize the customer journey, and scale your business according to your requirements.

You want to learn more about your possibilities with omnichannel?

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A woman is speaking and wearing a t-shirt with the BabyOne logo. Beside her is a board with various colorful icons and drawings related to online and stationary commerce, communication, and strategy.

From stationary retailer to omnichannel player

Get exciting insights about BabyOne's deep digital transformation, recorded live from the Shopware Community Day 2021.

Embrace omnichannel commerce and integrate all channels

By seamlessly integrating all sales and communication channels, retailers can increase their reach and further optimise the customer experience. To help you realise the potential of your omnichannel strategy, this free eBook offers valuable insights into the world of omnichannel commerce.