Ecommerce solution for Interior & Living

There’s great potential in ecommerce for the furniture industry. But to make the most of it, you need the right system. Shopware opens new spaces and solutions tailored exactly to your industry — whether for your growth opportunities, sales channels or the look and feel of your online shop.

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Collage of interior design images, including a modern living room with a brown leather sofa, a cozy armchair with blue cushions and blanket, and two green plants in wooden vases.

Omnichannel

The close integration of different sales channels in more important in the furniture industry than in hardly any other industry. With Shopware as your leading system, you can control all the integrated elements and stay on top of things.

User experience

Customers want to browse through a product range, both online and offline, as conveniently as possible. Shopware guarantees comfortable and intuitive UX.

Freedom and flexibility

Regardless of business model and size: With Shopware, you can exploit growth potential in a quick and flexible way — and be well prepared for changes in the ecommerce world.

Product configurator

Customers value products that they can customise according to their likes and needs — be it in terms of dimensions, colour or material — especially in the furniture and home decor sector. Customers can visualise all product variants and then choose the variant that suits them best with just a few clicks.

Niklas Heinen

CEO - Odernichtoderdoch

Product page for the Caoimhe bed frame at Caseys Furniture, showing a white bed frame with slatted headboard, price of €449, various size options and the option to add the product to your shopping cart.

Personalization

For a modern customer experience, automation and personalization in the online store are indispensable. With Shopware 6 you can create personalized banners or individual landing pages with shoppable content. Even the search or product detail pages can be displayed individualized.

Availability display on the Ostermann website, shows the stock levels of a product in various furnishing centers in NRW, including Witten, Haan, Recklinghausen, Bottrop and Leverkusen, with details of the number of items available.

Click & collect

Putting together a shopping cart from the comfort of your own home and then picking up your order in a local store - that's Click & Collect, the ideal link between online and offline retailing. Your customers can save on shipping costs, easily handle returns and continue shopping on site. With the help of extensions from teh Shopware Store you can easily add this feature to your shop!

Instagram post by Möbel Egger shows a black chest of drawers with golden accents and slanted legs, next to an armchair and a floor lamp in front of a blue wall. The product page of the Scan chest of drawers is shown on the right with a price of CHF 525.

Instagram integration

Over 15 million people are on Instagram in Germany alone and you can reach them with appealing ideas and inspiring content. Add a link to your online shop to attract new customers, increase your brand awareness and generate more revenue.

The website 'Naturally beautiful rooms' shows living room styles such as Natural character, Elegant appearance and Nordic flair, with inspiration for interior design.

Content & commerce

From DIY to colour psychology and materials science — there’s a wide range of content options for the furniture and home decor industry. Implement thematic focuses in appealing Experience Worlds or guide your customers step-by-step through a virtual shopping tour with Storytelling. With Shopware, it’s easy using drag & drop, without any programming skills.

Website of idee. Creativmarkt shows a store search with locations in Dortmund and Bochum, including addresses, opening hours, contact information and a map with marked stores in North Rhine-Westphalia.

Store locator

From your online store to the local showroom: Sometimes customers prefer to try something on first or browse locally. With the help of extensions in the Shopware Store, your customers can search for the nearest store and directly view important data such as address and opening hours. A link to Google Maps also allows you to calculate the route. This way, your customers can also find their way to your brick-and-mortar store.