Ecommerce solution for fashion

Fashion brands depend on trends and emotions. With Shopware, you can establish a strong and holistic online presence across all channels. Use your online shop as a runway. Connect it with your POS or social media. Inspire fashion lovers across all borders and offer them an appealing and smooth shopping experience.

Get in touch

Collage of a woman with a woven beach bag, hanging neutral clothes, and men's accessories like boots and a belt.

User experience

Shopware features all-round flawless usability on all devices. This makes it even more fun for your customers to browse the latest looks while they're on the go!

Headless commerce

Shopware consistently pursues an API-first approach and offers a solid foundation for many channels, including headless commerce. Your online business will benefit from growth potential and security for the future.

Short time to market

In the fast-paced fashion industry, a short time to market is crucial. With Shopware, you can swiftly make your visions a reality.

Product page for a light green wool coat by S Max Mara, featuring a belted design, lapel collar, and slit pockets, with options to select size and view additional product images.

Content Commerce

Shopware's Experience Worlds allow you to highlight your brand perfectly. Ensure a holistic shopping experience across every channel, regardless of the content or device. Design visually appealing shop pages or use Storytelling to lead your customers through a virtual shopping tour step by step. The whole experience works intuitively via drag & drop.

Instagram post by gustileder showing a girl in a field of flowers carrying a brown leather bag, alongside a product page for the same bag called 'Lilith' and priced at £69.95.

Instagram integration

For a long time social media like Instagram or Pinterest provides users with latest style impulses. Sell where your customers are looking for inspiration. With Shopware you can place your products on Instagram or other social media channels and reach your customers at the perfect time in their customer journey.

Custom-made shirt configurator on the Eterna website, displaying a light blue dress shirt and options to customize fabric, fit, sleeve length, collar style, and cuffs, with a price of 69.99 GBP.

Product configurator

A tailored shirt, a special pattern on a jumper or jewellery in their favourite colour? Offer your customers the freedom to design their fashion individually! The product configurator makes this possible.

Shop the look

Clothes work best when you show your customers how to combine them. And even better: when your customers can add the complete look to their shopping cart with just a few clicks. With appropriate extensions from the Shopware Store, you can offer this feature to your customers and provide an unforgettable customer experience.

Kristof Kruse

System Owner Webshop – ARMEDANGELS

Eterna website shirt configurator showing options to select the occasion for a shirt, including Everyday, Business, Casual, Wedding, and Evening, with a preview of selected shirt styles at the bottom.

Product advisor

The POS impresses with personal advice, but this does not have to be missing in the online store either. In our store you will find a variety of extensions for this purpose. Integrate a product advisor that guides the customer step by step to the desired product with targeted questions and selection options. This is how you make your customers happy!

"World map on the Dorothee Schumacher website showing store locations in various European countries, including Germany, Spain, Poland and Russia, with images and details of the stores in Dresden, Berlin and Hamburg."

Store locator

Sometimes customers prefer to try something on first or browse locally. With the help of extensions in the Shopware Store, your customers can search for the nearest store and directly view important data such as address and opening hours. A link to Google Maps also allows you to calculate the route. This way, your customers can also find their way to your brick-and-mortar store.

Product page for the Vaude Astrum EVO 65+10 XL backpack in black, including price, product details, image gallery and description of features such as adjustable back, padded hip belt and environmentally friendly production.

Availability request

With an availability query, your customers can get an overview of whether the desired product is still available. A possible purchase decision is accelerated if only a few copies are still available. Whether online or offline, this can have a positive impact on your overall sales. For this function an extension from our store is required.