Global E | How to
ECOMMERCE ON AUTOPILOT

Unleash your potential through the power of automation

Whether in B2C, B2B, or D2C, repetitive tasks squander resources. With the right tools, you can replace time-consuming workarounds with efficient workflows.

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Optimize processes

Automate routine jobs and focus on tasks that drive your business forward.

Free up resources

Boost efficiency and reduce errors, allocating resources to essential areas.

Cut costs

Reduce errors, maximise efficiency, and free up resources to generate new sales.

How to: Automation in ecommerce

We give you all the information you need to successfully automate your ecommerce business.

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MAXIMIZE YOUR POTENTIAL

The key to greater ecommerce success

Automation is no longer just a “nice to have”. It’s an indispensable tool for businesses that want to realize their full potential. Goodbye time-consuming, mind-numbing tasks. Hello flexibility, responsiveness, and creativity in your day-to-day work.

DISCOVER ENDLESS AUTOMIZATION OPPORTUNITIES

Choose the right tools and effortlessly boost sales

With a plethora of solutions available and new advancements emerging regularly, the possibilities are truly limitless. Automation can be used across a wide range of areas in your ecommerce business, discover just a few of the ways automation can transform your business below.

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Email

By automating your email campaigns, you can increase your customer retention and sales. Send out carefully timed, personalized offers and messages based on customers’ shopping behavior.

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Promotions

Like a lot of other merchants, you probably plan a series of promotions across the year, from Valentine’s Day to Black Friday. By strategically combining factors such as customer status, sales channel, date, shopping cart value, and stock level, you can create targeted discount campaigns.

A person browses an online shopping site with clothing offers on a smartphone. A sweater with a reduced price is displayed next to the picture. The scene symbolizes online shopping and discount campaigns.

Cross-selling and up-selling

Maximize your shopping cart value and enhance your customer's experience by making them an appealing offer before or right after they place their order. Or, provide personalized recommendations by showcasing complementary products from your range during the shopping process.

Automate your ecommerce business with Shopware

Less work, greater productivity – elevate your ecommerce game with Shopware. Our powerful features and automation processes are helping make manual tasks a thing of the past. Shopware makes it easy to turn complex business models into reality.

Flow Builder

Establish highly customized business processes and automate them so that they react to a range of triggers. Simplify even the most complex workflows and achieve more in less time.

Rule Builder

Your central control unit in the Shopware admin. Implement a wide range of business processes quickly and simply, and create a tailored customer journey with just a few clicks. Specify, for example, which shipping costs, prices, and payment methods should be shown when.

Dynamic Access

VIP or wholesale partner: You decide exactly which customer groups are shown which offers, products, or prices, enhancing the customer journey.

More possibilities thanks to API-first

Our API-first approach makes it much easier for you to link third-party features, systems, and shopping channels to Shopware. This allows you to realize fully automated processes that communicate with one another, from inventory to aftersales. You will find plenty of tools and extensions in our store to make your vision come true.

Transparency thanks to the Shopware Roadmap

You can check out our Product Roadmap at any time. It shows which automation features we are currently working on, what you can look forward to soon, and which projects we will be tackling next.

Benefit from our ecosystem

Looking for a suitable implementation partner? We can offer you a global network of partners to support your project plans.

Subscriptions

Boost your sales by letting your customers automate deliveries of their favorite product. Assured revenue for you, less stress for your customers.

Returns management

In many sectors, returns make up a major part of the workload. Offer your customers a self-service portal where they can intuitively manage their returns in their own customer account.

Automation as a success factor

Join the ranks of top-performing businesses like BIOMARIS. Our customers have consistently proven that automation is the key to unlocking greater success, enabling them to stay ahead of the curve and respond to market trends and changing customer needs with speed and agility.

The online shop of the brand "Biomaris"

Biomaris

BIOMARIS is a market leader in the German thalasso cosmetics business. The switch to Shopware enabled them to automate various processes, freeing up time and resources for customer service and marketing campaigns.

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Insights and know-how

How to: Automation in ecommerce

What would you say if someone offered to take care of all those annoying chores like filling out forms, filing, and emails so that your team could concentrate on the things that really matter? The key to gaining more time for your ecommerce business and boosting its success lies in automating tasks. Find out how here.