the Flow Builder

More flexibility. More automation. More business!

The Flow Builder allows you to define and automate highly individual business processes all in one place, without having to write a single line of code. Create flows to perform specific tasks, and let business events trigger your pre-defined course of actions. Benefit from faster reaction times, more flexibility and more control over your business operations.

A workflow diagram that demonstrates the flow builder, shows a trigger that starts when the order enters the "Order delivery" state. The first action is sending an email with a "Shipping confirmation" template. After a delay of 7 days, the system sends another email using the "Product review" template. The flow connects these actions in sequence.

Boost your business potential

Ecommerce automation using Flow Builder empowers tailored responses to business triggers, whether they originate from Shopware or third-party apps.

Ideal for intricate business models, such as diverse or customizable product offerings, global customer segments, or streamlining workflows with staff and suppliers.

Shopware's Flow Builder allows you to shape your business model to your preferences, avoiding constraints and enabling scalable growth for ambitious ideas.

E-commerce Automation Benefits

Always one step ahead

The future of ecommerce automation is here! At Shopware we're always at the forefront of developing the most innovative features that allow you to run your business as efficiently and effectively as possible. And of course, the Flow Builder is no exception!

Time-saving mastery

Achieve more in less time. Simplify even complex business procedures and modify workflows according to your wishes and unique requirements.

Endless possibilities

Explore new territory. Using the Flow Builder in combination with the Rule Builder offers infinite possibilities to automate business processes without writing code.

Customized and control

You're in control. Design your system infrastructure to suit your requirements. Create workflows that have multiple conditions, resulting in individual and variable actions.

Agile scalability

Whether B2C, B2B or D2C – the Flow Builder easily adapts to your current business model, and yet you always remain flexible to pivot and scale your business.

Three Shopware product options: Rise, Beyond, and Evolve. Each is connected visually through dashed lines and accompanied by images. "Rise" is linked to a woman smiling while looking at her phone, "Beyond" shows a man working on a laptop, and "Evolve" is represented by a person holding a smartphone. Each product is placed within its context, likely representing different stages or types of digital commerce tools.

What are the technical requirements?

The Flow Builder is included in all Shopware 6 plans, but webhooks are exclusive to Shopware Evolve and Beyond. These webhooks enable seamless integration with third-party systems for advanced automation.

Shopware Evolve and Beyond offer the most extensive flow options without coding, granting maximum flexibility and control over your business operations.

And we're not done! We're constantly enhancing the Flow Builder based on your feedback. Our aim is to simplify your life and boost your business success. Shopware is made for you! 💙

Matthias Friedmann

Product Owner, shopware AG

Ecommerce automation examples:

How to leverage the Flow Builder.

Thanks to Shopware's open commerce platform and our global developer community, you benefit from infinite possibilities to extend the functionalities of the Flow Builder further.