Shopware Community Day is our annual highlight. We're always excited to see our community gather to discuss the latest product updates, trends, and developments. With ample networking opportunities, delicious food, and a lively atmosphere, what more could you ask for? This year’s Shopware Community Day (SCD) was another huge success. Whether you attended in person or couldn’t make it, dive back into the event with this post. Watch the recordings of the captivating talks and soak in the images and impressions.
Here's what you'll find:
First, let's cover the essentials: Shopware Community Day 2024 took place on May 15th and 16th at Landschaftspark Duisburg-Nord. The event drew over 1,500 international e-commerce enthusiasts and featured both a Tech Day and a Commerce Day. Tech Day spotlighted Shopware's latest technical innovations and our developer community, while Commerce Day shifted focus to the merchant's perspective, diving into the solutions introduced the day before. Each day boasted two stages, hosting over 30 presentations in total.
Get a first overall impression with our after-movie:
The Tech Day program
The Tech Day drew over 600 attendees to the halls of the Landschaftspark Duisburg-Nord, making it significantly larger than last year, which delighted all involved. Over 15 sessions were presented on the Main and Community stages, featuring speakers from both Shopware and its vibrant community. Topics ranged from "Composable Frontends" and "Headless Commerce" to "The Power of Community." The keynote, delivered by Mark Stanley (CPTO, Shopware) and Daniel Nögel (VP Engineering, Shopware), was a major highlight.
Mark Stanley underscored the importance of our community and our dedication to open source. He also shared insights into current developments and future plans. But don’t just take our word for it – check out the keynote and other sessions yourself. Below is an overview of the entire Tech Day program with links to all available recordings:
Main Stage
Shopware Keynote (recording available) Mark Stanley, Chief Product & Technology Officer Shopware Daniel Nögel VP Engineering Shopware
Experiences with Composable Frontends (recording available) Miriam Müller, Senior PHP Entwicklerin sitegeist media solutions GmbH
About the need to change after an End of Life (recording available) Carmen Bremen, CEO safefive
PHPUnit for Shopware Developers (recording available) Sebastian Bergmann, Co-Founder und Principal Consultant thePHP.cc
You asked, PayPal answers (recording available) Kristian Büsch, Senior Solutions Engineer PayPal Alexander Grafe, Senior Solutions Engineer PayPal
Let's build an app (recording available) Max Stegmeyer, Engineering Lead Shopware Lennart Tinkloh, Developer Solution Team Shopware
The importance of being engaged to the Shopware community (recording available) Matheus Gontijo, Senior Shopware Developer iMi digital
whatTheFunc() – Live Interview (recording available) Ben Marks, Director, US & Global Market Development Shopware
Shopware vs. Community Niklas Dzösch, Tech Day Host Shopware Ksenia Zvereva, Developer Community Lead
Community Stage
Shopware as a Platform Jonas Elfering, Head of Engineering - Platform Shopware Sander Mangel, Solutions Architect Shopware
Demystifying Shopware PaaS (recording available) Oliver Skroblin, Principal Software Engineer (Core) Shopware Gauthier Garnier, VP of Channels and General Manager DACH Platform.sh Vincent Robert, Senior Project Partner Manager Platform.sh
Projects with composable frontends Sander Mangel, Solutions Architect Shopware Miriam Müller, Senior PHP Entwicklerin sitegeist media solutions GmbH Frederik Bußmann, Full Stack Developer best it GmbH Patryk Tomczyk, Software Architect (Frontends) Shopware
Headless ecommerce with Shopware (recording available) Matteo Bonini, Chief Technological Officer Wodka Srl
Things you may not know about the Shopware DX improvement (recording available) Quynh Nguyen, Software Engineer Solution Team Shopware Nam Le, Engineering Lead Solution Team Shopware
Beyond Languages: Empowering Shopware Plugins for Global Markets with PHPUnuhi (recording available) Christian Dangl, Head of Technology, DevOps Engineer dasistweb GmbH
shopware-cli the swiss-knife for Shopware development (recording available) Soner Sayakci, Principal Software Engineer Shopware
Beyond the variety of talks, the "Shopware vs. Community Game" was a standout highlight for many. This popular format never fails to thrill the crowd. Members of our community and the Shopware team compete for the coveted Community Challenge Cup, which they hold for a year until the next SCD. While the participants and games change each time, the excitement, a wooden Elephpant, and a blue suit are always part of the fun.
"What a great experience indeed! For those part of the Shopware ecosystem, please, make sure you come in the next year! This is the greatest conference you can visit in the Shopware world. Let me say it once again: it pays off!" – Matheus Gontijo, Shopware Developer and SCD speaker
The Commerce Day program
The second day of Shopware Community Day saw a great turnout once again. The day kicked off with a warm welcome from Commerce Day host Heike Zellerhoff, followed by the keynote address. Sebastian Hamann (Shopware Founder and Co-CEO) took the stage to share insights into Shopware's forward-thinking innovation strategy:
"In the next five years, Artificial Intelligence and Spatial Commerce will significantly shape and change the market as core technologies. We are already making these technologies accessible today so that our retailers can immediately benefit from the resulting added value and are perfectly positioned for this new era in online retail."
Sebastian Hamann was alluding to new features for Shopware, which he introduced in more detail with the help of further speakers:
Julia Leusing (Product Manager, Shopware) presented the new AI Copilot "Text to Image" feature, which generates high-quality backgrounds for product presentations from text.
Marie Reckendrees (Product Manager, Shopware) illustrated the "Scene Editor", which will soon be directly integrated into Shopware and includes AR, VR, and 3D functions.
Daniel Skogly from Instorier introduced the new Shopware app "Immersive Elements", which enables immersive storytelling and innovative product presentations with 3D spotmarks, parallax effects, AR, and VR.
You can read more detailed information about the new features here: From AI to Spatial Commerce to B2B: These 4 new features were unveiled at the Shopware Community Day 2024!
More talks followed, covering the latest Shopware product updates, B2B commerce in 2025, and digital accessibility. Dive into the program yourself and catch up on the available recordings:
Innovation Stage
The Keynote (recording available) Sebastian Hamann, Founder & Co-CEO Shopware Vanessa Brauch, Head of Product Marketing Shopware Julia Leusing, Product Manager Shopware Marie Reckendrees, Product Manager Shopware Daniel Skogly, Co-Founder & CEO Instorier
From OnPrem to SaaS – why current architectures were done wrong in the first place Yann Karl, CTO Strix Germany Strix Germany
Product News – All the latest from Shopware (recording available) Moritz Naczenski, Director Product Discovery Shopware
No time, minimal resources: Shop success against the clock Marc Kulow, God of PIM Y1
PayPal Checkout: So much more than a button Sönmez Ulutürk, Senior Enterprise Sales Manager PayPal
Why enterprise retailers choose Shopware Ingrid Lommer, Co-Founder Marketplace Universe Stefan Zessel, VP Sales & Customer Success EMEA Shopware
Shopware based marketplace for Toyota dealers Michael Schödder, IT Consultant & Project Manager Digital Projects Toyota Deutschland Simon Rabente, Managing Director Webmatch Adrian Gajda, Business Consultant Webmatch
Understanding Innovation Aaron Schaarschmidt, Head of Innovation Shopware Christian Hackmann, Group Ecommerce Manager Beijer Ref AB Dr. Kai Hudetz, Managing Director IFH Köln
Solution Stage
Digital accessibility in 2025 Tobias Roppelt, Managing Director Gehirngerecht Digital
Shopware’s no-code solutions Sander Mangel, Solutions Architect Shopware
Connecting commerce: Shopware’s strategy to unite merchants and customers in influencer marketing (recording available) Tim Jurchen, Product Manager Data & Services Shopware
Shopware Subscriptions: Turn browsers into loyal customers (recording available) Martin Lingens, Product Manager Features Shopware
B2B Commerce - From Suites to Components Matthias Friedmann, Product Manager Shopware
B2B commerce in 2025: Strategies for elevated sales and customer engagement Tiemo Nolte, Product Manager Digital Sales Rooms Shopware Matthias Friedmann, Product Manager Shopware
Did a talk pique your interest, but it’s not available yet? Subscribe to our newsletter and be the first to know when new recordings are released.
But Shopware Community Day was about more than just the talks. It was a full-fledged event with countless opportunities for networking and exploration. Dive into the next section to get a feel for the atmosphere and unique experiences.
"If I could attend only one e-commerce event a year, it would definitely be Shopware Community Day." – Michael Atug, online retailer and digital commerce influencer
Immerse yourself in the SCD Atmosphere
When the Shopware Community gathers, it creates an unparalleled experience. We enjoyed the great vibe and received a lot of positive feedback from the participants. Let’s take a closer look at the extra initiatives and the surroundings that made the event so special.
Plenty of opportunities between talks
Networking is crucial at any community and ecommerce event. To facilitate this, we provided all participants with stickers to place on their name badges. These stickers helped everyone display their interests, making it easier to connect with like-minded individuals. Additionally, participants could collect special stickers by completing various challenges, allowing them to win prizes such as limited-edition SCD24 pins or KoRo shop vouchers.
We also hosted a special meet-up for women. The “Women in Tech Coffee” offered a space for women to connect and get to know each other better.
For those looking to capture moments with colleagues, business partners, or new contacts, the photo booth was the perfect spot. Countless fun snapshots and group photos were taken, both at the booth and around the event.
Naturally, no event is complete without great food and drinks. Both were included in the ticket price, allowing everyone to indulge freely. Indoors, there was a buffet during meal times, while outside, various food trucks served delicious options all day – from fries and burgers to curry and bubble waffles.
The aftershow parties provided the perfect end to each day. Attendees celebrated and danced the night away – whether to the beats of DJane Daytona or 90s icon Oli P.
Stunning venue at Landschaftspark Duisburg-Nord
Landschaftspark Duisburg-Nord has frequently hosted Shopware Community Day, and it's easy to see why. The decommissioned steelworks, with its towering industrial structures and vibrant illuminated facades, offer a unique charm that transforms every event into an unforgettable experience.
The blend of historic industrial architecture and modern amenities makes Landschaftspark Duisburg-Nord a fascinating location that perfectly fits the Shopware Community Day.
A big thank you
We are delighted that Shopware Community Day 2024 was such a tremendous success. A heartfelt thank you to all our speakers, partners, the organizing team, and most importantly, our Shopware Community! 💙
To close, here are a few more highlights...
