We're thrilled to announce that Shopware is placed in the Gartner® Magic Quadrant™ for Digital Commerce as a Visionary for the first time. Having been named as a Niche player for the past three years, this marks the fourth time in a row that the open commerce platform has been part of the renowned report. Find out what that means and how the report can help decide on an ecommerce platform.
Gartner Magic Quadrant and its relevance for the ecommerce industry
If you're part of the digital world, you might already be familiar with the name Gartner. If not, we'd like to give you a brief introduction: Gartner delivers actionable, objective insight to executives and their teams. [1]
“This Magic Quadrant evaluates 18 digital commerce vendors based on their completeness of vision and their ability to execute to help application leaders make informed decisions.” [2]
“The evaluation criteria emphasize the requirements for future success, architectural vision, innovation and breadth of capabilities.” [3] The report helps to evaluate ecommerce software providers and thus to choose the right digital commerce platform. Wondering how exactly this works? Read on!
How does a Gartner Magic Quadrant work?
“Gartner Magic Quadrant research methodology provides a graphical competitive positioning of four types of technology providers in fast-growing markets:
· Leaders,
· Visionaries,
· Niche Players,
· and Challengers.” [4]
Shopware is recognized in the 2023 Gartner® Magic Quadrant™ for Digital Commerce for the fourth year in a row and as a Visionary for the first time. According to Gartner, “Visionaries demonstrate the ability to disrupt established commerce markets through innovation.” [5]
“Gartner defines a digital commerce platform as the core technology that enables customers to purchase goods and services through an interactive and usually self-service experience. The platform provides necessary information for customers to make buying decisions and uses rules and data to present fully priced orders for payment.” [6] For more information on how Gartner defines a digital commerce solution, click here. In addition to the positioning in the Magic Quadrant, Gartner describes the companies and their strengths and cautions as part of a detailed report.
How was Shopware positioned in the report?
This year, Shopware is recognized by Gartner as a Visionary. In total, we have been recognized for the fourth year in a row. We believe a major contribution to the recognition was made by the rapidly advancing product maturity of Shopware 6 and the unveiling of Shopware Cloud, as well as innovative key features such as around omnichannel commerce, AI and automation tools, Digital Sales Rooms, and many other innovations. For us, the recognition shows that we've moved another significant step forward, particularly regarding our efforts to pursue our vision! Want to know more about Shopware’s positioning? Get the report and find out what makes Shopware a part of the 2023 Gartner Magic Quadrant.
What does the recognition in the Gartner Magic Quadrant mean for Shopware?
It's a great honor for Shopware to be named in the Gartner Magic Quadrant for the fourth consecutive year. Getting recognized for four years in a row and being positioned as a Visionary for the first time makes the recognition even more gratifying.
» We're thrilled to have been named a Visionary in the 2023 Gartner® Magic Quadrant™ for Digital Commerce. We believe this recognition reflects our commitment to shake things up in the industry. Our primary goal has always been to develop cutting-edge solutions for our customers, giving businesses the tools they need to excel in the fast-paced world of ecommerce. Motivated by this recognition, we're ready to push harder, striving to not just uphold but surpass the visionary standards set before us. «
– Stefan Hamann, Founder and Co-CEO, shopware AG
Gartner Magic Quadrant research methodology provides a graphical competitive positioning of four types of technology providers in fast-growing markets: Leaders, Visionaries, Niche Players and Challengers. Since this year's research by Gartner, several aspects have been identified and already put into action by Shopware. For example, to move forward with our AI and automation efforts, we launched AI Copilot, a comprehensive suite of AI-driven tools specifically built for ecommerce. To strengthen our presence in North America, Shopware Inc. has been established with a team of local industry experts and specialists.
We feel we're on the right track. Our partnership with Carlyle and PayPal, announced early in 2022, enables us to move faster and invest in our North American growth and product. Once again, we believe this recognition proves that steady growth and performance go hand in hand with consistent recognition. Overall, we are extremely positive about the future and are working at full throttle to realize our vision. Would you like to go into more detail? Then it's worth looking at the report from Gartner®!
Stay ahead of the curve and access the widely recognized industry report now. Find out how we have been assessed, and why Shopware has been recognized as a Visionary in the 2023 Magic Quadrant™.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.
Sources
[1] What We Do and How We Got Here | Gartner
[2] Magic Quadrant for Digital Commerce, by Mike Lowndes, Yanna Dharmasthira, Sandy Shen, Penny Gillespie, Aditya Vasudevan, Jason Daigler, published 21 August 2023, page 1.
[3] Magic Quadrant for Digital Commerce 2023, page 34.
[4] Gartner Magic Quadrant & Critical Capabilities | Gartner
[5] Magic Quadrant for Digital Commerce 2023, page 33.
[6] Magic Quadrant for Digital Commerce 2023, page 1.
