The modern-day ecommerce landscape is highly granular. This means that the way you ship your products has to meet different requirements depending on the industry, product range, and target group at hand. If you want to unleash your online store’s full potential, you need to make sure your shipping options and services are perfectly aligned with your needs – and those of your customers. Deutsche Post DHL (DPDHL) is here to help.
Interested in the benefits that
national and international Warenpost parcel shipping and,
Named Person Only deliveries
offer your customers – and how they impact both costs and customer satisfaction? This article by our partner DHL reveals all.
Small is beautiful, thanks to Warenpost shipping
Up to two million small-sized parcels are shipped each week – and this figure is on the rise. If you want to tap into this growing market within online retail, you need to make sure your store system includes the right shipping options. Warenpost national parcel shipping can be used to get small-sized parcels of up to 1,000 g to their destination quickly and safely.
With Warenpost national, customers generally receive their online order one working day after purchase: It’s as quick as a letter but comes with the perks of a parcel. This low-cost shipping option offers customers a host of benefits:
Total transparency with shipping notifications and tracking
Various delivery options, such as delivery to a Packstation pick-up point, a designated safe place, or a neighbor
Climate-neutral shipping with GoGreen (optional add-on)
Branch routing – the package can be picked up from the nearest branch if the recipient can’t be identified (optional add-on)
Many of these services don’t just boost customer satisfaction: They also reduce returns and, in turn, expense. If you’re worried that these benefits only come at the cost of a pricey IT switchover, you should know that Shopware already includes the option for Warenpost shipping. In other words, it’s easy for DHL corporate customers to integrate Warenpost parcel shipping into their existing contract – provided they dispatch at least 200 small-scale shipments a year. The price of Warenpost shipping depends on the quantity of parcels you send annually.
Named Person Only can make or break a purchase
Delivery needs to be cheap and quick – but many customers also decide whether to make a purchase based on the guarantee that their parcel will be delivered to them personally. There are plenty of items you’d like to be placed into your own two hands, rather than being left with your neighbor or roommate:
Cosmetics, drugstore items, and toiletries
Gifts
Adult products
Alcohol and spirits
Tobacco, e-cigarettes, and accessories
Luxury goods
If you don’t want privacy-conscious customers to abandon their purchase at the checkout, the “Named Person Only” add-on gives you a clear competitive edge. Why? Because 50 percent of customers who’ve already chosen their products won’t go through with their purchase if the delivery options aren’t up to scratch [1].
Named Person Only delivery is even more important when it’s not just privacy that’s at stake, but the protection of minors, too.
As an online retailer, you need to ensure that children and young people can’t get their hands on any of these goods:
Alcohol and spirits
Tobacco, e-cigarettes, and accessories
CDs, DVDs, and Blu-ray discs marked FSK 16 or FSK 18
Video games for PCs and game consoles marked USK 16 or USK 18
Offering first-time online shoppers the perks they’re used to
The coronavirus pandemic changed the way we shop, with lots of people making their first-ever purchase online. IFH Köln GmbH was commissioned to research this trend on behalf of the German Retail Federation. They found that a disproportionate number of first-time ecommerce customers believe that their purchasing habits have permanently shifted in the direction of online shopping. If you want to offer these new customers even more perks, and the service that they’re used to from bricks & mortar retail, you need to have “Named Person Only” as one of your shipping options – and make sure they know about it. One industry really stood out in the study: 77% of all first-time purchasers could imagine continuing to buy medication and healthcare supplies online.
Offering
Named Person Only,
Ident-Check and
Visual Age Check
as shipping options – whether to enhance your customer service, add a competitive edge, or underpin your efforts to protect minors – is an easy way to get the biggest possible slice of the ever-growing online retail pie.
The future is green
When you’re comparing various logistics providers, you’re not just looking at the services they offer – nowadays, you’re doubtless also interested in how sustainable they are. The Deutsche Post DHL Group already offers eco-friendly versions of all the products within its core range, thanks to green transport and delivery solutions. They include the steady expansion of its fleet of electric vehicles and its wide array of delivery options to avoid multiple attempts at getting a parcel where it needs to go. Its growing fleet of e-bikes, in particular, plays a key role in moving lightweight parcels around Germany. The company is planning to invest EUR 7 million by 2030 alone in the aim of reaching net-zero emissions by 2050.
Find out more
Discover all information about Warenpost parcel shipping at a glance
Learn more about the benefits of Named Person Only deliveries
[1] DHL study, “Einkaufen 4.0” [“Shopping 4.0”]
