Strategiegipfel B2B E-Commerce & E-Business

Flexible, scalable, customer-oriented - today's B2B e-business must be many things. Above all, however, it must offer both the customer and the company itself real added value. And this can only be achieved by focusing equally on people, technology and processes. It is initially irrelevant whether digital channels are primarily intended to generate higher revenues or whether the focus is on increasing customer satisfaction and improving the customer journey via customer portals - in order to generate additional digital business in the medium term. Digital business affects the entire company, so it should also be embedded in the general business strategy. In detail, it is primarily a matter of optimally designing the digital customer journey. As this is becoming increasingly complex and the number of channels and touchpoints is constantly rising, headless commerce strategies, for example, are becoming more and more interesting because they allow companies to act quickly, flexibly and in a targeted manner.